Prácticas de Marketing Digital

Erasmus+ | 6 meses | Tenerife, Islas Canarias, España

NO TE PREOCUPES: NOS HACEMOS NUESTRO PROPIO CAFÉ.

Prácticas de Marketing Digital
en Tenerife

¿Te apasionan el marketing, los datos y las tecnologías emergentes? ¿Quieres ganar experiencia práctica en marketing digital, herramientas impulsadas por IA y analítica avanzada en una agencia internacional que trabaja con marcas globales?

Entonces Optimanova es tu sitio.

Tenerife

Puerto de la Cruz, Islas Canarias

Isla soleada

23° de temperatura media

A 3 h de Europa

Solo 3 horas de vuelo

Experiencia

Gana experiencia valiosa

Te damos la bienvenida al mundo del marketing digital y la estrategia basada en datos. Tras la introducción y formación en nuestros procesos con Google Ads, Google Analytics y plataformas asistidas por IA, trabajarás en proyectos reales de clientes usando herramientas punteras junto a nuestro equipo internacional. Esperamos tu asistencia y participación en las reuniones habituales.

Tus responsabilidades

Gana experiencia práctica con inteligencia artificial y análisis de datos aplicados al marketing digital. Ayuda a construir modelos predictivos, explora conceptos de machine learning para segmentación de audiencias y aprende cómo la IA transforma la optimización de campañas, la creación de contenidos y el reporting a clientes.

Elige las palabras clave y audiencias adecuadas, redacta anuncios atractivos con herramientas asistidas por IA y optimiza campañas mediante decisiones basadas en datos. Ayuda a los clientes a llegar a clientes potenciales con Google Ads y Meta Advertising, aprendiendo a usar estrategias de puja automatizada, variaciones de anuncios generadas con IA y modelos de predicción de rendimiento.

Ayuda a nuestros clientes a posicionarse mejor en buscadores optimizando contenido, estructura, títulos y meta descripciones, combinando técnicas SEO tradicionales con herramientas de IA para keyword research, optimización de contenidos y análisis de competencia. Crea contenido para webs y blogs externos de calidad para reforzar perfiles de enlaces, usando asistentes de escritura con IA para mejorar eficiencia y calidad.

Aprende a medir y analizar el rendimiento del marketing digital con herramientas como Google Analytics 4, Google Tag Manager, Ahrefs y Search Console. Explora técnicas de analítica avanzada y familiarízate con Looker Studio para crear dashboards personalizados. Conoce arquitectura de datos, estrategia de medición y configuraciones de tracking compatibles con GDPR. Prepara informes accionables basados en datos que vayan más allá de métricas superficiales.

El contenido es un motor clave de tráfico, notoriedad de marca y leads. Crea, cura y optimiza contenido para nuestros clientes usando herramientas de escritura asistida por IA, investigación de temas basada en datos y buenas prácticas SEO. Aprende a combinar creatividad humana y eficiencia de la IA para producir contenido de alto rendimiento a escala.

Apoya proyectos de optimización de la conversión (CRO) analizando el comportamiento de los usuarios, identificando puntos de fricción en los funnels y proponiendo mejoras basadas en datos. Aprende cómo la analítica avanzada impulsa el crecimiento ecommerce de nuestros clientes internacionales.

"My internship at Optimanova was meaningful in every way — professionally, discovering the world of digital marketing, and personally, becoming a better version of myself. Finding a company where you truly feel at home is rare, but here it's real."

— Marina Olives

Qué te ofrecemos

Además de vivir en una isla soleada y recibir formación regular, al finalizar las prácticas dominarás las bases del marketing digital.

Trabajar con un equipo internacional

Disfrutar de snacks en la oficina

Vivir una nueva cultura

Recibir formación individual periódica en marketing digital, herramientas de IA y analítica de datos

Tener la oportunidad de certificarte en Google Ads, Google Analytics y otras herramientas

Disfrutar de 11 días festivos/vacaciones

¿Terminas tus estudios después de estas prácticas? Atento/a. Los estudiantes con un rendimiento excelente podrán recibir una oferta para incorporarse a la empresa al finalizar las prácticas.

Lee lo que dicen de nosotros

Nico Dietrich

August 2024

I felt very comfortable at Optimanova Solutions from day one. At the beginning of my internship, I had some concerns because I had no experience in digital marketing. However, that wasn't a problem at all, as you learn a lot about the different areas of digital marketing through the numerous training sessions. Everyone on the team is very helpful and is happy to take the time to support the interns with any questions they may have. I was able to learn a lot about SEO & SEA from scratch and gain a good overview of digital marketing. I can recommend this internship at Optimanova Solutions to anyone who is interested in digital marketing and wants to have a great time on a beautiful island.

Manuela Stutz

March 2024

It feels like it was yesterday when I arrived, but it's been six months already! Doing my internship at Optimanova was one of the best decisions I've ever made. It was my first Digital Marketing experience, and the team taught me everything from scratch. From explaining the various programs we use here to all the different projects they trusted me with, it felt like I was part of the team from day one. I could always go to everyone whenever I had a problem, no matter if it was work-related or not. They always made sure to go the extra mile so I had everything I needed or wanted. Muchas gracias for welcoming me into your team and making my time here so amazing!

Lola Alvaro

July 2023

After six months of learning, discovering new tools and having fun, it's time to say goodbye to this amazing team. I've been so lucky to work with them, they taught me everything from scratch and even though it was my first professional experience in digital marketing, they were willing to trust me. I had the opportunity to participate in different projects which made me more confident, but I also felt that I was a valuable member of the Opti Team. I'm now able to say that I feel ready to continue my path in this field thanks to all the knowledge I've acquired there. Living on an island is a great experience but living there with them is even better, they're ready to make your time in Tenerife perfect. They'll always say yes to a good restaurant or a cool activity, knowing that was such a relief for me. Gracias a todos, nos vemos!!

Flutura Ilazi

February 2023

Doing my 6-months internship at Optimanova Solutions in Tenerife was a spontaneous decision and it turned out as one of the best! I got a deep insight into the digital marketing world and was able to gain a lot of new skills in this field. The regular trainings and hands-on practice was a great way to build real knowledge. The Opti-Team is an amazing combination of people who you can share great laughs with, learn from and spend some quality time with on this island. I can recommend this internship to anyone who is looking for an interesting and invaluable experience in a rather unusual place!

Lea Gangl

July 2022

Uf, it is already time to write my testimonial? Time flew the past 6 months at Optimanova and I learned a lot during my internship. Everything regarding digital marketing was taught to me from scratch, making me understand the digital marketing world. But not only did I learn a lot during my internship, having fun at the office was never neglected either. The Optimanova team creates the most welcoming working environment with room to ask questions and make mistakes. Choosing to do my internship on Tenerife was definitely one of the best decisions I have made so far in my professional life. The island is a little paradise with lots of stuff to explore. If you are thinking of doing your internship at Optimanova, I can only encourage you to do so - you will have the best experience you could wish for.

Marie Holten

February 2022

As they say: Time flies when you're having fun! And I certainly had a lot of fun during my six-month internship here at Optimanova Solutions. Half a year packed with meeting new people, living on an island - and learning new things every day. I was looking for an internship that would really allow me to gain useful skills. To be honest, I did not have any Digital Marketing experience before starting my work at Optimanova. Well, now I can say that I am confident about using tools such as SEMrush and Ahrefs for keyword research, link building and more. I feel prepared to enter the working-world of Digital Marketing, also thanks to the many Google Ads certifications that I gained during the past six months. The team encourages you to learn and never be afraid to ask questions. I felt really welcome and part of the team from day one.

Mathilde Filipozzi

July 2022

My first professional experience took place at Optimanova Solutions. From this experience, I can say that I have acquired a lot of skills in digital marketing thanks to the trainings but also to the different tasks that were dedicated to me throughout these 6 months. I would like to thank the whole team that welcomed me so well! I will miss Tenerife and Optimanova too!

Alexia Moreno

December 2021

I did my final internship to conclude my master degree at Optimanova for 6 month and I couldn't have wished for a better experience. It is for sure one that I will remember forever. Not only did I learn a lot, but the team made me feel like being part of a second family while I was away from mine. I gained so much knowledge by working alongside sublime professionals in this ideal working place. When I arrived at Optimanova, even though I had previous experiences and studied digital marketing, everything seemed new to me but everyone is always happy to help and make you progress. I always felt accompanied and supported. The tasks are really diverse, I was able to improve my skills and learn more about Google Ads, Google Analytics, Google Data Studio but also in SEO and especially in Link Marketing. There is not a day that went by where I was bored. It is really a dream internship thanks to the amazing team, but also the fact that it takes place on the beautiful island of Tenerife. If you get the opportunity to work at Optimanova, you will improve your skills in Marketing, have great moments of laughter, gain lifetime friends and of course a lot of sun (maybe a few sunburns).

Marina Olives

November 2021

What can I say? It seems to it was yesterday when I arrived and there's just one day left. My internship at Optimanova was meaningful in all possible ways, professionally, making me discover a new world in Digital Marketing, and of course, personally, achieving a better version of myself. I was able to gain experience in different Marketing tools such as Ahrefs and SEMrush, Google Ads, Google Analytics and Data Studio, and also SEO. Optimanova's family is always there, anytime. Finding a company where you feel at home is difficult, but here, undoubtedly, it is real.

Leonie Raia

September 2021

I did my mandatory internship at Optimanova and couldn't have made a better decision. Not once during my 6 months here did I feel unwelcomed. The team feels more like a big family and is always happy to help and to answer questions. I got the opportunity to work on diverse and interesting projects alongside the professionals within the company, improve my knowledge in SEM, SEO, link marketing and more as well as work with different marketing tools.

Chloé Virieu Cervoni

July 2021

Andreas Raggam

April 2021

If you are interested in getting the fundamental skills to rock digital marketing, then you are at Optimanova Solutions at the right address. You will have a lot of interesting insights into SEO, SEA and Marketing de Contenidos and even with a little bit of previous knowledge about digital marketing I could improve my skills a lot in these 6 months. Combined with the familiar and friendly atmosphere, I can only recommend doing this internship on this beautiful island where amazing people work.

Aislinn Mahoney

July 2021

My 6 months at Optimanova went by way faster than I could've thought. Perhaps this is because I had a lot of fun both in the office as well as on the island with all my colleagues, from chilling on the beaches of volcanic sand to taking walks along the coast. When I first started here I had hardly any knowledge of what marketing entailed, but previous knowledge isn't important. I went here to learn and grow and that I did. Thanks to the training I had received and online courses I could follow, I was able to build and thereafter expand my knowledge of marketing. Throughout my time here I was able to complete work alongside the team on projects which in turn gave me great insight into SEO, SEM and link marketing. So to sum everything up, I would most definitely recommend doing your internship here. It was like a once in a lifetime experience where you get to build your knowledge and experience surrounded by a marvelous team all whilst you can get your tan on during the weekends!

Abygaël Allaire

July 2020

My internship at Optimanova was really the best first experience I could ever hope for. Everyone was lovely and welcomed me warmly. I felt like a part of the team right from the first day. I could learn a lot about digital marketing, Google Ads and Wikipedia. The team provided me with different training and I was also given the opportunity to pass different Google Ads certifications through Google Skillshops. My main tasks were related to link marketing, SEM and SEO, and even though I didn't like everything equally, it was really interesting to learn about the online marketing world. Despite the lockdown because of coronavirus, my 6 months here went by really fast and I enjoyed my time here. Tenerife is a heavenly island to live in, always sunny and you can enjoy both the sea, forests and the volcano. Either being for the living environment or for the office atmosphere, I really recommend doing an internship at Optimanova!

¿Tienes lo que hace falta?

Requisitos para el puesto:

Inglés, alemán o francés nativo; otros idiomas son bienvenidos
Inglés fluido hablado y escrito si no es tu lengua nativa
Buen expediente académico
Buen manejo de ordenador e internet
Se valorará experiencia previa en alguno de los temas mencionados
Capacidad para sobrevivir en una isla en medio del Atlántico durante al menos 6 meses

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Prácticas de Marketing Digital